I am intrigued when I discovered that Rowan Atkinson, of the Mr Bean fame, shot a few tele-movies of the famed French detective Inspector Maigret. Many have read the entire detective series, written by Belgian Simenon in the French language but are still willing to watch the series being re-interpreted by a new generation of actors.
This shows that there is always a captive audience when it comes to a great mystery-plot and the large audience is spellbound for about an hour trying to discover the identity of the culprit. There is a mad mental rush to analyse and guess right before the truth is revealed at the end of movie.
So what has changed throughout the decades?
You got it. It is the platform and manner in how the show is being viewed.
In the past, the audience can watch the show in the theatres or television. There is literally no room for a collective discussion. It would be deemed as rude and disruptive.
However in this current time, the movie can be watched on a computer or a mobile device and commentary can be posted instantaneously to discuss about the show even during and after it has been aired. This is a huge precious trove of feedback and information that the creator can learn to further improve in the future movies.
Welcome to the digital age and collaboration.
With this in mind, here are some tips that you can use to boost the branding reach of your company. You may even start a new avenue of getting new talents on board your organisation.
Step 1: Create A Compelling Marketing Series
Create a compelling marketing series that surrounds your company’s core competencies.