If you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those techniques and consistently track your results.
Without tracking, you won’t know what’s working and what’s not. Nor will you know if you have met the goals you have set for yourself. If you don’t measure what you’re doing, it’s like throwing “stuff” against the wall to see what sticks, but with your back turned so you can’t see what has actually stuck.
Testing and tracking your results will help you be more strategic in your efforts AND save you time and money. With each step you take you’ll get closer and closer to the right marketing mix that will work for your business.
Here’s how to use tracking and testing to grow your business:
• What to measure– Everything! This is why should only be pursuing a few key marketing strategies at a time. I recommend that you focus on no more than three. This way you can easily and accurately track your results.For example, if you are networking, what percentage of the audience were you really able to connect with? What percentage of that turned into leads, then to clients? You can use the same measurements with speaking. With email marketing, you’d look at tracking open rates, bounce rates, click through rates. For blogging, track your views, comments and traffic to your website.