The low priced Chinese handsets are becoming an easy buy for the Indian consumers


The Indian mobile phone market is flooded with new handsets every week. Makers from all over the world are recognizing the potential of the Indian markets. Manufactures are adhering to the needs of the people and are customizing their handsets to suit the Indian buyers. The urban market has been exploited and the penetration is soaring this is evident with the growing number of mobile stores. The semi-urban and rural markets are next in line to avail this convergent medium of communication.

The low priced Chinese handsets are becoming an easy buy for the Indian consumers. The lifestyle handsets are not yet preferred of Chinese origin but the entry-level ones are highly popular. The cheap pricing with basic functions suits the routine of the semi-urban and rural crowd in India. While most unaware of English language the Rs. 800 handset from Spice mobile has no display screen but a voice based application which helps in dialing numbers.

The mid-range handsets are not yet popularized by the Chinese products and so is the higher end range. The buzzword in the Indian mobile industry is the rural market the Chinese makers are raking in business and profits. Orpat, a watch making company also entered the rural mobile market industry by manufacturing their handsets in China. It is about time when mobile handsets are extensively produced in India. While being one of the most communication hungry nations it should thrive to start production for the same.

To venture into this obvious growing market mobile phone producers thought of opening manufacturing plants in India. But due to the bureaucratic structure the process was elongated. Thus many manufacturers moved their base to China for production. The Indian mobile phone market is flooded with handsets produced from China but marketed and sold in India. Even China’s big guns in mobile production like ZTE, Bird International and Kejian have forayed into the Indian mobile phone market and are expanding. ZTE has a huge share in the CDMA (Code Division Multiple Access) market. Most of the entry level, basic utility phones to mid-range phones is manufactured by ZTE. They supply handsets to players like Reliance Communications and Tata Teleservices. Even Spice mobile which has been famed for its dual-sim capacity handsets it also rolling out a series of cheap handsets. These handsets will be priced as low as Rs. 800. With the kind of technology and marketing the costs could be further lowered. It is about time we see the rural markets flaunting mobile stores and the mobiles selling like hot cakes.

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